![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/2124b1ff-51a0-4340-bdf7-ab02f37dd0d7_rw_1920.png?h=2cd218be4af4cc9bbc9fba526128ed60)
Group project with fellow YRGO students
Lina Fremlén - Copywriter
Adam Palmgren - Event & Marketing
Christofer Schwarz - Digital designer
Nelly Daltrey - IP Graphical Production and Design
Tom-Christian Stokka - Digital design
Elina Sandström - Art Director
The client for YRGO's competition Sammanslaget 2022 was the Swedish non-profit organisation Björkåfrihet. The task was to create a campaign that made Björkåfrihet stand out from other second-hand stores, and to announce and underline once and for all their independence from their previous organisation. The groups included students of the Art Director & Copywriter, Event Marketing & Management, Digital Designer och IP Graphical Production & Design programmes.
Lina Fremlén - Copywriter
Adam Palmgren - Event & Marketing
Christofer Schwarz - Digital designer
Nelly Daltrey - IP Graphical Production and Design
Tom-Christian Stokka - Digital design
Elina Sandström - Art Director
The client for YRGO's competition Sammanslaget 2022 was the Swedish non-profit organisation Björkåfrihet. The task was to create a campaign that made Björkåfrihet stand out from other second-hand stores, and to announce and underline once and for all their independence from their previous organisation. The groups included students of the Art Director & Copywriter, Event Marketing & Management, Digital Designer och IP Graphical Production & Design programmes.
![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/f9f86036-28a8-4630-b536-04483bf22035_rw_1920.png?h=39c6dd7aab8c468c1b84eeebe08d7bf1)
![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/a4499d25-f2a3-4971-8df7-15f3996e7f52_rw_1920.png?h=184c914f26276df36a2a360c8ca58330)
![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/bb93a604-e4e2-41d3-9104-5cf44925387e_rw_1920.png?h=a0b18ca879a96d5e08e828ed084f38d8)
![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/000793b1-eb0a-4f12-8011-2d9fb28906fe_rw_1920.jpg?h=7483e7a984b963fba41c8dd935f6c586)
We had 76 hours from brief to finished idea, and had a blast working as a team, especially since we've never worked together before across programmes. Our idea included posters that followed Björkåfrihet's graphic manual, and tear-off posters that included ideas and copys form everyone in the group to realistically create a campaign within the client's budget and create a buzz. The tear-offs were especially interesting for Björkåfrihet, and we were asked if they could use the idea in the future.
I created the tear-offs posters with feedback from the team and created simple illustrations that followed the graphic manual to turn a sweater into a hoodie, and to create new illustrations that our digital designer Christofer could animate in After Effects.
![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/33aa785e-2ecd-4449-b5b0-5572425eb8dc_rw_1200.jpg?h=fb7af8b00fdddc4d2710da72fa1ed6f1)
![](https://cdn.myportfolio.com/372ad0e6-4fcd-4215-9f51-cf53fc6b0a83/5a4f0836-8647-4f34-a2a3-96366395cb3a_rw_1920.png?h=ab1850b02f1464581ed9f93cd8ea279d)